Table 4 Descriptive results for pilot testing of messages developed for improving maternal and newborn care practices in the Jimma Zone, Ethiopia (n = 30)
Variables | Frequency | Percent |
|---|---|---|
Age | 25.4, SD 3.2 | |
Gestational age in weeks | 24.3, SD 4.2 | |
Previous experience of receiving health message through SMS | ||
Yes | 0 | 0 |
No | 30 | 100 |
Number of “Ulfa mijuu” messages read | 17.03, SD 1.5 | |
Message length | ||
Long | 12 | 40 |
Just right | 28 | 60 |
Short | 0 | 0 |
The timing of received messages appropriate | ||
Early | 25 | 83.3 |
On time | 2 | 6.7 |
Late | 3 | 10 |
How clear is the messages | ||
Somewhat unclear | 1 | 3.3 |
Neutral | 7 | 23.3 |
Somewhat clear | 8 | 26.7 |
Very clear | 14 | 46.7 |
How well understood the content and meaning of the messages | ||
Difficult to understand | 1 | 3.3 |
Neutral | 3 | 10 |
Easy to understand | 26 | 86.7 |
Preferred time of day to receive the text messages | ||
Morning | 6 | 20 |
Afternoon | 20 | 66.7 |
Evening | 4 | 13.3 |
Preferred frequency of the text messages | ||
Daily | 4 | 13.3 |
Every other day | 9 | 30 |
Two per week | 14 | 46.7 |
Once per week | 3 | 10 |
Preferred language for receiving text messages | ||
Afan Oromoo | 29 | 96.7 |
Amharic | 1 | 3.3 |
SUS score | 72.26, SD 4.3 | |